I'm a creative professional with over 20 years of experience turning complex ideas into visual stories that connect. My work spans brand identity, product launches, UX/digital design, and technical communications — I've partnered with Product Management, Marketing, and Engineering teams from the earliest stages of concept through launch, working across print, digital, video, trade show, and packaging to build cohesive brand systems for B2B, B2C, healthcare, biotech, and federal clients. I bring the same care to translating dense technical, scientific, and regulatory content into visuals that specialist and everyday audiences alike can actually understand, combining strong typography and layout fundamentals with hands-on Figma/UX expertise and AI-accelerated tools like Adobe Firefly. Beyond individual craft, I've led and mentored creative teams of 7–9 designers with zero turnover, building environments where people do their best work.

Highlights

• 20+ years of experience across brand identity, campaign development, and technical/healthcare communications

• Led a ground-up brand rebrand, building a new visual identity and guidelines from the ground up

• Built and scaled brand identity systems across a multi-brand B2B portfolio for a global manufacturer

• 10+ years each as the trusted freelance design partner for two healthcare organizations

• Skilled across print, digital, video, and UX/UI design, with deep production and print expertise

• Experienced leading and mentoring creative teams while staying hands-on with the work itself

• Proficient in Adobe Creative Suite, Figma, and AI-assisted design workflows

Click on my WORK link and take a look around — I think it speaks for itself!