Integrated Campaigns
OpenSafe Awareness Campaign
The Challenge: Months of unused plumbing during COVID closures left standing water in pipes — a real risk for bacterial growth in hotels, hospitals, apartments, and college campuses. Facility owners needed to understand the danger, fast.
My Approach: Partnering with Watts' Vertical Marketing team, engineers, and product specialists to build OpenSafe from the ground up — designing the campaign's logo and visual identity, then extending it across trade ads, trade show graphics, webinars, and CDC-supported certification modules.
The Result: 72% increase in sign-ups from trade ad placements; 12 sold-out webinars; 600+ attendees; 112 certified facility professionals in year one
“We See All of You” — Lahey Clinic Orthopaedic Surgery
The Challenge: Lahey Clinic wanted to grow its Orthopedic Surgery presence across New England. What made it special was the Team-Care Model — surgeons, physical therapists, and imaging specialists working together around the whole patient, not just the injury. But in a crowded, clinical healthcare marketing landscape, that story wasn't landing.
My Approach: I co-led design direction for "We See All of You," a multi-vehicle campaign across print, digital, and outdoor. Each execution paired striking black-and-white photography with a single spot of color on the patient's treated joint, plus a short, human line about their life beyond the injury — a marathoner, a golfer, a soon-to-be mother of the bride. The effect: every patient read as a full person, not a diagnosis, reinforcing Lahey's whole-lifestyle approach to care.
The Result: Within first year, 5% increase in market share for the Orthopedic Surgery service line 23% increase in patient registrations.
Watts Water Quality Media Provider Campaign
(Trade Publications)
The Challenge: The water quality market focused on filtration systems, leaving the media inside them — the real technology doing the work — overlooked and under-marketed.
My Approach: I worked with the Water Quality team and campaign manager to develop a multi-product ad series, building the design and content for each execution around a single message: what happens to your family and your home when water isn't properly treated.
The Result:
18% increase in overall media sales within the Water Quality product line
Achieved within the first month of launch
Multi-product series (DexSorb, OneFlow, Z-Ox), each with its own dedicated ad