OpenSafe Awareness Campaign

Problem:
Post-COVID building reopenings left plumbing systems sitting unused for months — creating real risk of Legionella and bacteria growth in hotels, hospitals, apartments, and college campuses.

Solution:
I built the OpenSafe campaign from the ground up for Watts Water Technologies — designing the logo and visual identity, then extending it across trade ads, trade show graphics, webinars, and CDC-supported certification modules, in partnership with engineers and campaign managers.

Result:
72% increase in trade ad sign-ups, 12 sold-out webinars (600+ attendees), and 112 certified facility professionals in year one.