The Challenge
As buildings reopened after COVID-19, months of unused plumbing systems left standing water sitting in pipes — creating a real risk of bacterial growth, including Legionella, in hotels, apartment buildings, hospitals, and college campuses. Facility owners and managers needed to understand the danger and how to act on it, fast.

My Approach
I partnered with Watts' Vertical Marketing team, engineers, and campaign managers to build OpenSafe from the ground up — designing the campaign's logo and visual mark, then extending it across trade publication ads, trade show and event graphics, webinar materials, and CDC-supported certification education modules developed through Watts' training center.

The Result

• 72% increase in sign-ups from trade ad placements

• 12 sold-out webinars (600+ attendees total)

• 112 facility professionals completed certification within the first year

Award:
2020 AIGA Gold Award