I bring 20+ years of experience across brand identity, campaign development, and technical and healthcare communications, with a rare mix of hands-on design craft and creative leadership. I've built brand systems from the ground up, led and mentored creative teams, and consistently proven that strong creative and strong business results aren't a trade-off.

Highlights

• 20+ years of experience across brand identity, campaign development, and technical/healthcare communications

• Led a ground-up brand rebrand, building a new visual identity and guidelines from the ground up

• Built and scaled brand identity systems across a multi-brand B2B portfolio for a global manufacturer

• 10+ years each as the trusted freelance design partner for two healthcare organizations

• Skilled across print, digital, video, and UX/UI design, with deep production and print expertise

• Experienced leading and mentoring creative teams while staying hands-on with the work itself

• Proficient in Adobe Creative Suite, Figma, and AI-assisted design workflows